The emergence of India as a ‘knowledge hub’ has created a huge opportunity for ‘trained’ people, especially in the field of financial services and marketing research. While the opportunity has exploded, the availability of ‘ready-to-absorb’ people is sourly missing. The
conventional education system trains a person on ‘theoretical set-up’, with little focus on ‘solution-approach’. Also, the focus is on tools and less on situation analysis, conceiving and developing appropriate models, data preparation (tabulation, cleaning and so on), data analysis and synthesis, and presentation of the results in cogent manner.
Business Analytics
is a specialized domain that has been growing at an annual rate of about 30
per cent. Companies incur significant expenditure on business intelligence.
Besides the job being challenging, diversified and refreshing, the pay
packet is quite attractive. Analytics include complex statistical analysis,
computational modeling and data mining. The domain encompasses enterprise
decision management, predictive science, strategy science, fraud analytics,
credit risk analysis, marketing analytics, and so on.
With the growing popularity of Business Intelligence (BI) tools, the
business significance of analytics is gaining greater acceptance in
industry. Portfolio analysis is a common application of business analytics.
Business analytics covers both technical and business domains. Business
metrics definition and delivery, business drivers, performance management,
data visualisation, and so on, fall within the purview of business
analytics. Scorecards, OLAP, dashboards, technologies and solutions, too,
fall in this domain.
The Advanced Programme attempts to address the above issues through the following.
 Selection of candidates with adequate basic understanding of maths and statistics
Selection of best faculty from academics and business to give the right emphasis on ‘profession-as-practised’
Hands-on training on standard platforms used in the industry
Comprehensive course curriculum with emphasis on ‘learning-by-doing’
Joint development of programme with the industry
Provision of paid-training to select candidates who pass out meritoriously.
Who should attend this programme?
The tools of analytics are intensively used in all fields such as financial services, marketing research,
clinical research, and any kind of research on data.
Practising analytics professional to ‘sharpen their tool set’
Aspiring industry professionals who are interested in career switch to this emerging field
Students with interest and keen application of mind
(Middle & Executive Level from BPOs / KPOs, Market Research & Consulting Firms, FMCG Companies, Retail Chain firms, Large Equity Brokerage Houses, Banks, Financial Institutions & Mutual Funds, Govt bodies and agencies, all such firms & cos involved in analytics & statistics)
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